Techcrunch reports on details of the Yahoo! courting of social networking site, Facebook. Management at Yahoo! has been under the gun because it is perceived that the company is being outmaneuvered by it's rival Google. These observers suggest that Yahoo! needs to catch up and start making acquisitions. It appears it is trying.
But management at Yahoo! would flunk Warren Buffett's test on Internet company valuation because they would have flubbed an answer to a fundamental question: How do you value an Internet company? The answer to this question comes later.
Yahoo!'s answer would be unacceptable to Mr. Buffett. A key assumption here is that the Internet is a rapidly changing set of technologies, and does not lend itself to making long term DCF style projections for companies such as Facebook.
It's really impossible to know what Facebook, and the Internet, will look like in 18 months, let alone 5 or 10 years. A DCF calculation on an early stage Internet company is a foolhardy exercise. You can "project" anything you want into these models, and that's exactly what Yahoo! did.
Yahoo! though, makes a projection of Facebook's financials out to 2015, or 9 years! Its not surprising at all that these projections "justify" the absolutely astounding price of $1.6b that Yahoo! seemed willing at one stage, to offer Facebook. What does Yahoo! foresee for Facebook in 2015? Nearly $1b in annual profit! This for a company that has $50m of revenue, and probably zero profit, today.
Evidently the owners of Facebook didn't think the $1.6b offer was enough and spurned it. Thus, Yahoo! may have been saved by a financial insanity greater than it's own. And that, readers, is saying something.
By the way, the correct answer to Buffett's question of how does one value an Internet company is...a blank sheet of paper. He would give an F to anyone who even attempted a valuation.
The number crunching folks at Yahoo! would be barred from Buffett's class until they had read Benjamin Graham's The Intelligent Investor.